5 reasons to use a professional video producer

Because video has the ability to capture and hold attention longer than people will spend on an image, it appeals to multiple senses and is compelling, it makes it one of the most powerful tools in a marketer’s toolkit. 
So, if it isn’t part of your strategy, you need to be asking why, because it will need to be if you wish to remain competitive.

As a marketer, you know that video is not just for viral cat videos, but for motivating online purchases and interaction too. As video has exploded over the last five years, so too have the producers of this content.

Anyone can shoot a video, can’t they? Here are reasons why you need professionally shot and edited video.
  1. A well made professional video endorses the professionalism of your company 
  2. Everyone is lazy, at a function or conference, there are so many other things to do. 
  3. What do you do with loads of short videos shot on cell phones? 
  4. It’s in the editing. You can combine cell phone videos, still footage, branding and more when professionally edited. 
  5. You can create multiple videos from one shoot and use it on multiple platforms.